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Gear up for a sparkling festive season with Amazon Great Indian Festival 2024, your ticket to great deals, 25,000 new launches, big savings and blockbuster entertainment. Prime members get 24 hours of early access to shop the best deals.
The countdown to Amazon.in’s most awaited shopping event has begun. Amazon Great Indian Festival 2024 returns from September 27 with great deals, big savings, and more than 25,000 new product launches across categories on Amazon.in. Customers can look forward to exciting offers from brands such as Apple, Samsung, Intel, Sony PlayStation, Xiaomi, IFB Appliances, Ferrero, Eureka Forbes, P&G, and L’Oréal, among others. Also, explore the widest selection of products from over 16 lakh sellers, Prime members get 24 hours early access to shop from lakhs of sellers and thousands of local stores.
Amazon: A Global E-commerce Giant Revolutionizing Retail
Amazon is not just a company; it’s a transformative force in the world of retail, technology, and innovation. Founded by Jeff Bezos in 1994 as an online bookstore, Amazon has since evolved into the world’s largest online marketplace and one of the most influential companies globally. With operations spanning across multiple sectors such as e-commerce, cloud computing, artificial intelligence (AI), streaming services, and more, Amazon’s impact on the modern digital landscape is undeniable. This essay explores Amazon’s history, business model, innovations, and its profound influence on the global economy and consumer behavior.
1. The Genesis of Amazon
Amazon’s journey began in the mid-90s when Jeff Bezos recognized the potential of the internet as a platform for commerce. At the time, the internet was still in its infancy, and many doubted its commercial viability. Bezos, however, believed in its long-term potential and saw an opportunity in selling books online, a product that didn’t require consumers to physically inspect it before purchase.
In July 1995, Amazon.com was launched as an online bookstore, offering customers a wider selection than any brick-and-mortar store could provide. The company’s initial success came from offering competitive prices and an extensive range of titles, attracting bibliophiles across the United States. The idea was simple but revolutionary: customers could browse and purchase books from the comfort of their homes.
From its humble beginnings in Bezos’ garage, Amazon quickly grew, expanding beyond books into other product categories. The company’s relentless focus on customer experience, operational efficiency, and technological innovation soon made it the go-to destination for online shopping.
2. Amazon’s Business Model
At its core, Amazon operates on a platform-based business model that connects buyers and sellers. This model is scalable and adaptable, which has allowed Amazon to diversify its offerings across multiple industries.
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E-commerce Marketplace: Amazon’s primary business remains its online retail platform. What sets Amazon apart from traditional retailers is its vast selection of products, competitive pricing, and convenience. From electronics and clothing to groceries and home goods, Amazon’s marketplace offers millions of products, often with faster delivery than most competitors can provide. Sellers, including both individuals and large corporations, can list their products on Amazon’s marketplace, reaching a global audience.
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Amazon Prime: One of the company’s most successful innovations is Amazon Prime, a subscription service launched in 2005. Prime offers members benefits like free two-day shipping, access to Prime Video (Amazon’s streaming service), exclusive deals, and more. The program has built immense customer loyalty, with millions of subscribers worldwide.
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Fulfillment by Amazon (FBA): Amazon also allows third-party sellers to use its vast fulfillment infrastructure. With FBA, sellers ship their products to Amazon’s warehouses, where the company handles storage, packaging, and shipping. This service has enabled many small businesses to scale without investing in logistics.
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Amazon Web Services (AWS): Beyond retail, Amazon has become a leader in cloud computing with AWS. Launched in 2006, AWS provides cloud infrastructure and services to businesses, governments, and individuals worldwide. It has revolutionized the way organizations build, manage, and scale their digital presence, becoming Amazon’s most profitable division.
This Great Indian Festival, get up to 40% on mobiles and accessories. Customers can also opt for No Cost EMI (NCEMI) up to 24 months on smartphone across multiple options such as credit cards, Bajaj Finserv, Amazon Pay Later, enabling smartphones starting at just ₹999/month* and premium smartphones starting at ₹1,999/month. Here are more exciting deals.
- Get the iPhone 13 for ₹37,999
- Samsung Galaxy S23 Ultra 5G will be available for ₹69,999*
- Samsung Galaxy M35 5G for ₹13,749*
- Get the OnePlus 12R (8+256GB variant) for ₹34,999*
- OnePlus Nord CE4 Lite 5G will be priced at ₹16,999* and get
- iQOO Z9s 5G will be available at ₹17,499*
- free OnePlus Bullets Wireless Z2 worth ₹1,299*
- Get OnePlus Nord CE4 for ₹21,999* with free OnePlus Nord Buds 2r worth ₹1,599*
- iQOO Z9 Lite 5G will cost ₹9,499*
- Get the realme NARZO 70 Turbo 5G for ₹14,999*
- realme NARZO 70x will cost ₹11,249*
- Lava Blaze Curve 5G will be available for ₹14,749*
- Get Lava Blaze 3 5G for ₹9,899*
- Tecno POVA 6 Neo is at ₹12,599*
- Get the Redmi 13C 5G for ₹8,999*
- itel A50 will cost ₹5,399*
From edge-of-the-seat thrillers to exciting reality shows, comedies and dramas, Prime Video has an engaging watch list curated for this festive season.
Mobile accessories
- Get the OnePlus Buds 3 for ₹3,999*
- Samsung Galaxy Buds2 Pro will be priced at ₹6,999*
- Realme Buds T310 will cost ₹1,999*
- OnePlus Nord Buds 3 is at ₹2,099*
- Xiaomi Power Bank 4i is at ₹1,899*
*Prices are inclusive of bank discount, coupon and other offers
Gadgets and gizmos
Get over 5,000 deals on top brands and up to 75% off on electronics and accessories.
- Get the most awaited deals on Apple products: attractive prices on MacBook Air M1 and iPad 10th gen*.
- Explore new launches from Acer, Amazfit, Samsung, Apple, Sony, JBL, Noise, and more.
- Get up to 40% off on laptops; student laptops start at ₹23,990, and gaming laptops start at ₹39,990. Get up to 24 months NCEMI, up to ₹25,000 off on exchange and up to ₹11,000 off with bank discount.
- There’s up to 60% off on tablets; the range starts at ₹9,999 with up to ₹7,000 off with bank discount.
- Get the Samsung Galaxy Tab S9 FE with S pen at its lowest price ever, starting effective ₹19,999.
- There’s up to 75% off on headphones; range starts at ₹699. Upgrade to premium headphones starting ₹49/day with NCEMI, and get up to ₹3,000 off with bank discount.
- Get up to 60% off on speakers and Soundbars, Bluetooth speakers starting at ₹699. Get a Dolby Atmos Soundbar for the lowest price ever at ₹7,499.
- Upgrade with up to 50% off on premium smartwatches from brands such as Amazfit and Samsung. Smartwatches with AMOLED display starting ₹1,599. Get Amazfit smartwatches starting ₹4,999. Get 12% off on Noise, Fireboltt, and boAt smartwatches.
- Get the GoPro Hero 12 bundle with accessories worth ₹10,000 free at lowest ever price of ₹34,990.
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Great Indian Festival 2024 top deals
- Get up to 50-80% off on fashion and beauty across 4.5 lakh+ styles and 1,500+ products respectively across top brands such as Libas, Crocs, Lakme, L’Oréal Paris, Giva, Metro, Levi’s.
- Explore new launches from brands such as Pantaloons, Forever 21, Libas, and Louis Philippe.
- Get the lowest prices of the year on ethnic wear with a flat 60% off at Biba, plus an extra 5% discount.
- Premium watches are available at the lowest price of the year, with minimum 50% off on brands such as Fossil, Michael Kors, Armani, Boss, and more.
- Get premium trolleys at flat 35% off from brands such as Mokobara, Delsey Paris, and Tommy Hilfiger along with NCEMI options.
- Get minimum 55% off on women’s footwear from brands such as Metro, Mochi, Marc Loire, and more.
- Get a minimum of 70% off on fashion jewelry from Zeneme, IJewels, Minituea, and more.
- Get up to 70% off on makeup brands such as Lakme, Maybelline, and Swiss Beauty.
- Enjoy a minimum of 40% off on luxury fragrances from brands such as Jaguar, Nautica, Guess, and more.
- Avail a minimum of 75% off on top brands such as Lavie, Lino Perros, Caprese, and more.
- Get a minimum 50% off, plus an extra ₹100 off on Symbol Premium, Myx, and more.
- Get ready for exciting new launches from Puma, Hopscotch, Nauti Nati, Pat Pat, and more.
- Grab 50 to 80% off on footwear from brands such as Crocs, Skechers, and more.
Groceries and daily essentials
- Get deals as low as ₹1 on Amazon Fresh.
- Get the best deals on daily needs with up to 70% off on over 30 lakh products with cashback of up to ₹200.
- Get up to 50% extra savings with subscriptions, coupons, and more.
- Customers can enjoy up to 60% off on gifting combos, festive hampers, diapers and wipes, baby skincare, bathing essentials, strollers, cooking oil and ghee, beverages, breakfast essentials, household cleaning needs, personal hygiene, sports nutrition, healthcare requirements, pet food, treats, and grooming essentials.
- Enjoy a cashback of flat ₹400 on groceries and up to 50% off on Amazon Fresh.
- Get delivery as fast as 2 hours (free for Prime members) with 300+ new product launches this festive season.
Home décor, furniture and outdoors
- Get minimum 50% off on kitchen, home and outdoor products including furniture, tools, automotive accessories, cleaning supplies, sports equipment, and lighting.
- Customers can avail installation services along with product purchase across 20,000 products and 300+ cities across pin codes.
- With the Amazon Paint Finder, identify, visualise, and buy thousands of shades of paints online.
- Get doorstep installation services on a wide array of products including home appliances, furniture, lighting fixtures, kitchen and bath accessories across select cities.
- This year, Amazon has also launched wallpaper installation, one-wall makeover service and test drive for EVs in select cities on select brands. This will allow customers to have seamless shopping experience from product purchase to high quality post-purchase services by Amazon verified technicians.
- Customers will be able to buy vehicles at a discount of up to ₹43,500 and avail easy payment options with up to 24 month NCEMI.
- On vehicles, customers can choose from across 15+ brands including Bajaj Chetak, Bajaj motorcycles, Ola, and Hero scooters and motorcycles.
- In select pin codes, customers can avail test rides at ₹1 and also exchange their existing two wheelers.
- 30%+ orders will be delivered within 3-5 days.
- Additionally, customers can get extended battery warranty on their favorite electric vehicles for 2 years.
- Get doorstep installation services on a wide array of products including home appliances, furniture, lighting fixtures, kitchen and bath accessories across select cities.
Toys and video games
- Get up to 70% off on bestsellers and new launches across books, toys, and gaming. Buy more and save additional 5% off.
- Own a Sony Playstation5 starting only at ₹39,990 and shop hassle free with up to 6 months NCEMI.
- Get gaming accessories starting at ₹99 only.
- Get bestselling fiction and non-fiction titles starting only at ₹79.
The latest session featuring Ananya Panday, Kritika Kamra, Ishita Moitra, Namrata Rao, Tanuja Chandra, Faye D’Souza, and Smriti Kiran aims to drive dialogue on women’s experiences and perspectives in entertainment.
Exciting deals on Alexa-enabled smart devices
- Get up to 55% off on Echo smart speakers with Alexa and Fire TV Stick.
- Avail the lowest price of the year: Flat 37% off on Alexa Smart Home combo containing the Echo Dot (5th Generation) and Wipro Simple Setup 9W LED Smart Bulb. Get it for just ₹4,749.
- Grab flat 41% off on Echo Pop now priced at just ₹2,949.
- Get flat 54% off on Alexa Smart Home combo – Echo Pop and Wipro Simple Setup 9W LED Smart Bulb. Get it for just ₹3,249.
- Get the Echo Dot (5th Generation) for ₹4,449, Echo Show 5 (2nd Generation) for just ₹3,999, Echo Show 8 (2nd Generation) for just ₹8,999.
- Stream the latest OTT content and avail steal deals on Fire TV devices with the bestselling Fire TV Stick for ₹2,199, Fire TV Stick Lite for ₹1,999, and the Fire TV Stick 4K at ₹3,999.
- Get the Echo Pop with up to 40% off at just ₹2,949 and the Echo Dot (5th Gen, 2023 release) at ₹4,449.
These useful tools and features will help save you time and money while shopping during the upcoming Amazon Great Indian Festival 2024 (September 27 onwards).
Offers by Amazon Launchpad, small and medium businesses
Amazon Launchpad is a unique programme that brings customers cutting-edge, unique and innovative products from emerging brands. Launchpad’s key focus is to build and support D2C brands across the marketplace with impactful insights, recommendations and unlocking various visibility levers to scale businesses. Last Great Indian Festival, Launchpad received 20 orders every minute during the sale and more than 700+ startups and brands received orders, whereas more than 250+ of these brands also saw their best-ever sales day. This festive season, Launchpad brands started preparing early to strategically plan out new launches and increase their pin code coverage to get closer to customers across the country by registering at Amazon warehouses. Check out Launchpad offers here.
- Get the best deals and discounts on unique products from Indian small businesses. Over 9,500 new products are being launched across various categories, including home decor, fashion apparel, groceries, and more.
- Over 3,000 products will be available as part of Sample Mania, where customers can enjoy discounts of up to 80%, providing a great opportunity to discover new and exciting products at unbeatable prices.
- Get up to 70% off on products across home decor, home furnishing, ethnic wear, beauty products, and much more.
- Deals and Coupons: More than 2 lakh products will be available with special deals and coupons, ensuring there’s something for every budget.
- Karigar-Saheli is a store on Amazon for ultra-unique handmade and handloom products from overall fashion and home products and multiple other categories offered from artisans, women-led business, government emporium, NGOs and SHGs. During the Amazon Great Indian Festival, Karigar-Saheli will offer crazy low prices with flash sales starting ₹199. Customers will have access to over 2 lakh Fashion & Home products starting ₹199, with deals on festival selection. Avail additional saving options with buy more to save up to 20% extra and coupons that give you additional discounts on multiple styles.
